Have you tried Google Buzz yet and do you think it will be the new craze in social media circles?  On Tuesday Google launched their answer to the Social Networking craze.  Google have cleverly piggybacked off the successful platform of Gmail.  Keep a look out for the new Buzz button on your Gmail profile, that looks something like this:

Google’s strategy is based around people struggling to manage their social media accounts and deal with the overload of information.  Buzz will open up new functionality within Gmail and at the same time Buzz can make use of Gmail’s very strong email functions to send short messages and photos to friends, also to manage them.  One can make use of all the email addresses stored in Gmail, to make your social networking that much easier.

You can also use your phone to connect with Buzz using the smartphone applications and with Google Maps.  Its going to be interesting to see if Buzz can eat into some of the Facebook & Twitter market share.  Using the already established Gmail base will give them critical mass and being able to connect with the diiferent Google specific applications, may give Google an advantage.