What do you make of the new Tiger Woods Nike ad?

The return of Tiger Woods to golf at the US Masters must have attracted media attention and boosted the number of television viewers watching golf. But what does the latest Tiger Woods Nike advertisement do for either the Nike brand or the Tiger Woods brand?  Well you could say that the Tiger Woods brand was already sullied, thats why the Nike ad needed the “clean” fatherly image and advice of Tiger’s father as the voice.  And, Nike, well they probably don’t care, the more controversy the better. As long as they get attention.

Is this what we have to get used to watching Tiger  staring back at us, whilst various family members do his endorsements for him?  Using his deceased father’s voice is going a bit far!

Just come out in the open, face up to your past, show you’re only human and talk Tiger.  Don’t just stare at us looking solemn and sullen.  People will forgive you and you will still be idolised, just be brave enough to face up to the public.

Tiger Woods came out of hiding last Friday and apologised for his infidelity.  There is no doubt that he has had to endure a lot of personal hardship and adjustment in the past few months.  However, the public is still critical over whether the apology is genuine or another publicity stunt. The pressure of the public and media scrutiny on his private life must have been immense.

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As celebrities, athletes are often subject to public scrutiny. The general public wants to know what they are doing and who they are doing it with, all the better if there is some scandal involved. Some athletes can always be counted upon to be involved in some controversy, while with others, when controversy surfaces, it comes as a surprise. Certain athletes are skilled at creating a clean public image, but everyone is human, and even these athletes may slip up eventually. Such is the case with Tiger Woods.
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