What do you make of the new Tiger Woods Nike ad?
The return of Tiger Woods to golf at the US Masters must have attracted media attention and boosted the number of television viewers watching golf. But what does the latest Tiger Woods Nike advertisement do for either the Nike brand or the Tiger Woods brand? Well you could say that the Tiger Woods brand was already sullied, thats why the Nike ad needed the “clean” fatherly image and advice of Tiger’s father as the voice. And, Nike, well they probably don’t care, the more controversy the better. As long as they get attention.
Is this what we have to get used to watching Tiger staring back at us, whilst various family members do his endorsements for him? Using his deceased father’s voice is going a bit far!
Just come out in the open, face up to your past, show you’re only human and talk Tiger. Don’t just stare at us looking solemn and sullen. People will forgive you and you will still be idolised, just be brave enough to face up to the public.